Welcome to the Kinetic Council
Today, information is not static, it’s kinetic. The demands on information have grown exponentially, requiring it to be combined and recombined, have real-time data integrations, be distributed in multiple ways to multiple audiences, and with as little human intervention as possible. All of this is possible with a combined set of properties that give us information intelligence.
Personalization
Enabling information to be segmented and delivered to many audiences, whether by location, by demographic, or by market.
Data integration
Gathering and displaying ever-changing data in real time, for accuracy and better user experiences.
Automation
How to plan for full automation of delivery of content, data, and digital assets throughout a robust ecosystem.
Omnichannel delivery
Automating the delivery of personalized information at every touchpoint along the user journey.
Interoperability
Having the ability to seamlessly share data and content across multiple systems with full automation.
Scale
Help information enablement as the need for delivering content, data, and digital assets grow.